We partnered with AdMergeX to give its twin ad-platforms: MediaPro (DSP) and MergeX (ADX), a unified brand, insight-driven dashboards, and a code-ready design system that speeds every release.
Both products had grown with dated UI patterns and inconsistent layouts, which made everyday tasks harder than they needed to be.
Traders on the DSP faced a steep learning curve, and publishers on the ADX had to re-learn common actions because the experience didn’t feel unified.
We unified the look and feel across both platforms with a shared logo, typography, and visual system, so everything reads as one product family.
Alongside that, we redesigned the dashboards to surface the metrics that matter first, using clearer hierarchy and real-time views so campaign and inventory health are obvious at a glance.
We streamlined key flows like campaign and inventory setup with smart defaults and progressive disclosure, reducing the number of steps without removing control.
To keep shipping momentum high, we built a full code-ready component library in Figma, cutting dev guesswork, speeding up delivery, and reinforcing brand consistency across the product UI, sales decks, and pitches.
