We partnered with PhoneSIMGo to deliver a full-scale brand and UX makeover — launching a friction-free eSIM app and website that speak to travelers in 200 + countries, simplifying buying and activating data.
We refreshed PhoneSimGo from the ground up with a new logo, a tighter color palette, and a voice built for an international audience.
The result is a brand that feels consistent across the web, app, ads, and partner bundles — more credible, more recognizable, and easier to trust beyond the domestic Chinese market.
We took pages that felt overwhelming and made them easy to understand in a few seconds.
Plans, pricing, and the “buy” button are now clearly organized, with popular destinations and promos shown upfront so buying journeys are clearer.
Finally, we improved accessibility (WCAG-friendly contrast, larger tap targets, clearer copy), making the experience easier for everyone to use and more partner-ready for companies and regions with higher accessibility standards.
